Privacy Policy

Privacy Policy for Vritico.com

Effective Date: June 14, 2025

Last Updated: July 26, 2025

This Privacy Policy explains how Vritico.com (“we”, “our”, or “us”) collects, uses, and shares information when you interact with our services, including communications via Facebook Messenger, Instagram Direct, and WhatsApp Business API, and when we manage and post content on our Facebook and Instagram Pages.

By engaging with us through any of these Meta platforms or using any of our services, you consent to the practices described in this Privacy Policy.

1. Our Core Business and Meta Integration

Vritico.com is an e-commerce builder platform. We integrate with Meta platforms to enhance your shopping experience and provide seamless communication and engagement.

Top Meta features we integrate into our platform include:

Messaging: Communicating with you via Facebook Messenger, Instagram Direct, and WhatsApp.
Posting Features: Publishing content and promotions on our Facebook and Instagram Pages.
Comments Management: Reading and replying to comments on our Facebook and Instagram Page posts.

2. Information We Collect

When you interact with Vritico.com through Meta platforms, we may collect various types of information to provide and improve our services.

Information collected includes, but is not limited to:

Basic Profile Information

Your name, profile picture, gender, locale, and any other information you have made publicly available on Facebook or Instagram, if you choose to share it.

Message Content & Interaction Data

Messenger & Instagram Direct: Messages you send to and receive from us, including questions, feedback, order inquiries, timestamps, and chat history.

WhatsApp: Messages you send to and receive from us, including questions, feedback, order inquiries, timestamps, and chat history. Please note that while messages are end-to-end encrypted on WhatsApp, we store your interactions with our business to provide support and manage your requests.

Engagement Data from Pages

Page Content & Interaction: We collect information about your interactions with our Facebook and Instagram Pages, including content you post on our Pages (e.g., comments on our posts), likes, reactions, and shares related to our Page content.

Follower Data: For insights and communication, we may access public follower data such as names, profile pictures, and Page-scoped IDs (PSIDs) or Instagram-scoped IDs.

Data for Posting to Pages: When our bot application posts content on our behalf, it interacts with Meta APIs. While this doesn’t directly collect your personal data, it facilitates content delivery which you may then interact with.

We only collect data necessary to process your requests, offer support, facilitate transactions, and manage our public presence on Meta platforms.

3. How We Use Your Information

We use the collected information for the following purposes, based on our legitimate business interests, contractual necessity, or your consent:

To Respond to Messages: To answer your questions, respond to feedback, handle order inquiries, and provide customer support via Messenger, Instagram Direct, and WhatsApp.
To Process Orders & Provide Support: To facilitate transactions, provide updates on your orders and deliveries, and offer post-purchase support.
To Send Notifications: To share order updates, promotional messages (with your explicit consent where required), and other relevant notifications across Meta messaging platforms.
To Manage Page Engagement: To read and reply to your comments on our Facebook and Instagram Page posts, address your queries, and engage with our community.
To Improve Our Services: To analyze interactions and engagement data to enhance our Meta platform-based shopping experience, customer service, and content strategy.
To Post Content: To publish relevant updates, product information, promotions, and other content directly to our Facebook and Instagram Pages via our bot application.
For Marketing and Promotions: To send you marketing communications and promotions about Vritico.com products and services, only if you have explicitly opted in to receive such communications. You can withdraw your consent at any time.

We do not sell your personal data to any third parties.

We may share your information under the following conditions:

With Meta Platforms: As required for operating within the Facebook, Instagram, and WhatsApp platforms, including sharing necessary data to facilitate messaging, posting, and engagement features.
With Service Providers: We engage third-party service providers (e.g., fulfillment partners, payment processors, hosting services, analytics providers, CRM tools) to support our operations. These providers are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.
For Legal Reasons: If required by law, court order, or governmental regulation, or to protect the rights, property, and safety of our business, our users, or others.
With Your Consent: In any other circumstances where you have given explicit permission for us to share your information.

5. Data Retention

Your data is stored only as long as necessary to fulfill the purpose for which it was collected (e.g., completing your order, providing support, managing your subscription to promotional messages) or as required by applicable laws and Meta’s policies. We will retain and use your information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

You may request data deletion at any time (see Section 7). For certain data types, such as message history, we retain it as long as the conversation is active or relevant for support. De-identified or aggregated data may be retained for analytical purposes indefinitely.

6. Meta Platform Compliance and WhatsApp Specifics

Vritico.com operates in full compliance with:

Meta Platform Terms
Meta Data Policy
WhatsApp Business Messaging Policy

For WhatsApp Business API interactions:

Explicit Opt-in: We only send proactive messages (e.g., order updates, promotional content) on WhatsApp if you have provided explicit consent to receive them. Your consent will be obtained through clear and unambiguous opt-in methods, such as a checkbox on our website, an opt-in message in a chat, or through other clearly stated mechanisms.
24-Hour Messaging Window: We adhere to WhatsApp’s 24-hour customer service window for responding to user-initiated messages. Outside this window, we will only use pre-approved Message Templates to communicate with you.
Human Escalation: While we may use automation (bots) for initial responses and common queries on WhatsApp, we always provide clear and accessible escalation paths to a human agent, whether within the chat, via email, or phone, to ensure your concerns are adequately addressed.
No Sensitive Identifiers: We will never ask for or store sensitive personal identifiers or full payment details (e.g., full credit card numbers, national ID numbers) via WhatsApp.

We use the Messenger, Instagram Direct, and WhatsApp Business APIs exclusively to engage with users who have initiated a conversation with us, opted in to receive updates, or interacted with our Page content. Our bot application posting features operate strictly within Meta’s guidelines.

7. Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, misuse, alteration, or destruction. These measures include encryption, access controls, secure server infrastructure, and regular security assessments.

8. Your Rights

You have the following rights regarding your personal data:

Access: Request access to the personal data we hold about you.
Correction: Request correction of inaccurate or incomplete personal data.
Deletion: Request deletion of your personal data, subject to certain legal exceptions.
Withdraw Consent: Withdraw your consent to data processing where consent is the legal basis. This will not affect the lawfulness of processing before your withdrawal.
Object to Processing: Object to the processing of your personal data where we are relying on a legitimate interest.
Data Portability: Request a copy of your personal data in a structured, commonly used, and machine-readable format.

To exercise these rights, please email us at vriticosolutions@gmail.com. We will respond to your request within a reasonable timeframe and in accordance with applicable laws.

9. Children’s Privacy

Our services are not intended for individuals under the age of 13. We do not knowingly collect personal data from children under 13. If we become aware that we have collected personal data from a child under 13, we will take steps to delete that information as quickly as possible.

10. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be posted on our website and, where appropriate, communicated via Messenger, Instagram Direct, or WhatsApp. Your continued use of our services after updates means you accept the revised policy.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

Vritico.com
Kathmandu, Nepal
Email: vriticosolutions@gmail.com